Why Businesses Will Standardize Conversations
Not because people want robots — but because consistency, clarity, and context are the new competitive edges in customer engagement. There was a time when the individual voice was the heartbeat of business communication. A friendly rep on the phone. A charismatic support agent on chat. A personable salesperson in the field. We treasured variety. Valued personality. We believed that every conversation should feel human — unpredictable, warm, personal. But something unexpected is happening. The world is crashing headfirst into scale . And with scale comes a truth few leaders speak out loud: The biggest barrier to growth isn’t charm — it’s inconsistency. And the biggest opportunity in business isn’t variability — it’s standardized conversations that build trust, clarity, and momentum. The Illusion of Personalization We used to think: Customers want individually tailored experiences — they want a different voice every time. But humans aren’t perfect communicators. Across thou...